Humanistic Approach to Digital Transformation in the BPO Industry
When considering the role of Digital Transformation in the BPO space, it’s important to remember that there is more to digital transformation than just the technological aspect. It encompasses new developments in Artificial Intelligence (AI), Robotic Process Automation (RPA), and other automation tools. Digital Transformation involves fundamentally rethinking how organizations operate, with a solid focus on creating value through continuous technological improvement.
What Is Digital Transformation?
McKinsey & Company defines digital transformation as the comprehensive rewiring of an organization with the objective of generating value by deploying technology at scale. In the BPO industry, this transformation involves leveraging a variety of technologies to streamline processes, enhance customer interactions, and drive efficiency.
Digital Transformation in Key Verticals
Banking and Financial Services
Leaders in the Banking and Financial industry have been implementing new digital transformations to remain competitive, such as Application Programming Interfaces (APIs) and Predictive Analysis to anticipate market changes before the customer is even aware.
Moreover, APIs enable seamless integration of services, providing customers with a unified and personalized banking experience. Banks can anticipate customer needs, identify market trends, and tailor their services by leveraging predictive analytics.
Further transformations in how banks interact with customers through digital channels on an emotional level, specifically through mobile services and self-service options, are also on the horizon.
Retail
Leaders in retail are increasingly adopting an omnichannel approach to improve customer service. This approach involves consistent customer experiences across various platforms like email, social media, phone, and text.
Retail trendsetters have also implemented many approaches to mining customer data, such as automated surveys and behavioral science, to attend to their customers. They integrate customer data from multiple sources to gain key insights into their customers’ behavioral preferences.
The Importance of a Humanistic Approach
- Enhancing the Customer Experience
While technology drives efficiency, the human touch remains crucial for building customer relationships. A humanistic approach ensures that technology enhances, not replaces, human interactions.
- Employee Empowerment
Empowering employees with advanced tools and real-time information enables them to perform their roles more effectively and deliver better customer service.
- Change Management
Successful Digital Transformation requires effective change management. This involves preparing and supporting employees through the transition, ensuring they are comfortable with new technologies and processes.
Practical Implementation through DataSpark
Practical implementation through DataSpark and DataScribe
DataSpark, our generative AI tool, is designed to enhance contact center operations for our clients here at Datamark. It provides live updates to agents, analyzes conversations, and suggests solutions from the knowledge management system (KMS). This real-time assistance improves response times and ensures agents have the most accurate information at their fingertips, leading to improved customer satisfaction.
DataScribe, our proprietary call summarization tool, works in conjunction with DataSpark. It transcribes each call in real-time and pre-populates information into other tools.
The implementation of DataSpark saw a twenty-second reduction in average handle time (AHT) down to 293 seconds, while DataScribe saved a total of 148 seconds of after-call work (ACW) since its inception.
Conclusion
Digital Transformation in the BPO industry, when approached from a humanistic perspective, can lead to significant improvements in efficiency, cost-effectiveness, and customer satisfaction. By integrating advanced technologies while focusing on the human element, BPO providers can create value and drive positive change management outcomes.
We work with many organizations on their unique business problems. Contact us about your needs, and a DATMARK representative will respond quickly.
